Tampa Mobile Marketing Agency Defines Mobile Marketing as it Relates to Local Business Owners
Mobile Marketing, as defined by the Mobile Marketing Association, is: a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
The first thoughts that should come to mind after reading that definition, if you’re a local business owner, are:
- What is Mobile Marketing in words that we actually use everyday?
- Is Mobile Marketing Relevant to my business?
- Can Mobile Marketing Make Me Money?
These are all great questions! Glad you asked! Let’s tackle them one at a time:
What is Mobile Marketing in words that we actually use everyday?
The Mobile Marketing Association’s definition above is one of the best that I’ve seen in the industry. It accurately describes:
- What Mobile Marketing Is
- What It Does
- Who Is Involved
- The Technology Used
This is a great definition, but what does it mean?
To simplify it to terms that we all can understand, our Tampa mobile marketing agency has rewritten the definition to read: Mobile Marketing in 2012 is how you get in touch and stay in touch with customers through their cell phones and tablets.
This is not a one size fits all definition. But for the overwhelming majority of local business owners, this simplified version accurately describes what mobile marketing is and how they can best use it.
Is Mobile Marketing Relevant to my business?
This depends on what industry you’re in.
Do most of your customers live within 5-10 miles from your location?
Do customers come to your location or do you go to them? Ship to them?
Do you have frequent repeat customers?
Restaurants and Retail Stores are just a couple of industries that typically experience very successful mobile marketing campaigns.
On the other hand, most Lawyers and Surgeons may be better off with Social Media Marketing or Local SEO since they usually less frequent repeat customers.
You have to know who your ideal customers are and how you can attract and retain more like them. If your industry allows you to provide benefits to them via Smartphones and Tablets and a high percentage of them take you up on these offers, then mobile marketing should definitely be part of your marketing strategy!
Can Mobile Marketing Make Me Money?
For most companies in the industries listed above, the answer is a resounding YES!
But like most marketing campaigns, many factors will determine whether your campaign is successful or not.
Let’s take a Restaurant Owner for example:
The question you have to ask yourself is: Will the money that I bring in exceed the money I spend on a local mobile marketing campaign?
You need to know most, if not all, of the following information before answering this question (hopefully you have most already):
Who is my ideal customer?
Why do they choose me over my competitors?
How much is my ideal customer worth to my business?
What does it cost on average to attract ideal customers to my business through other forms of advertising?
At what times of the day or what days of the week is my business costing me more than I’m bringing in when I open the doors?
Will running a special help me make those times and/or days profitable?
These are just a few examples of questions a local restaurant owner should be asking himself/herself when deciding whether to go with a mobile marketing campaign.
Mobile Websites, Mobile Apps, and Mobile Advertising
