Local SEO Resources
I thought it would be helpful to create a local SEO resource page that you can refer to for all your local online marketing needs. Additional tips and tools will be added intermittently. These will be chosen based on whether I feel they will benefit local brick and mortar and service based company owners as well as those looking to start or grow your own marketing companies. Enjoy!
Disclosure: Please note that some of the links below are affiliate links, and at no additional cost to you, a commission will be earned if you decide to purchase. Please understand that all these companies and their products/services are recommended due to my positive experiences and reliance on each, not because of the small commissions that are made if you decide to make a purchase. Please do not spend any money on these products unless you feel they are needed or that they will help you achieve your goals.
There are tons of domain companies out there and I’ve personally used at least a dozen different ones. However, for ease of use and name recognition, GoDaddy is hard to beat.
Tip: When first purchasing a domain name, you need to decide whether to go with a branded URL (ex: wevegotyourcustomers.com) or if you want the additional search engine benefits of having an Exact Match or Partial Match domain name (ex: yourindustrykeywords.com). Although Google released their Exact Match Domain Update in Sept 2012 so weak sites didn’t rank as well, it can still be beneficial to have an EMD. You should always conduct thorough Keyword Research to determine how competitive your niche is prior to even purchasing your new domain.
Another Tip: Consider how many years you want to purchase your domain for and whether you want Privacy added. If you’re starting a new company and not sure you’ll be around a year from now, it’s ok to go with 1 year, but if you’re jumping in with both feet, there is some extra trust with the search engines when additional years are purchased so consider 3+. As for Privacy, anyone can do a Whois lookup to get some info on the domain owner. If you want this info hidden, then Privacy typically costs about the same amount per year as the domain does.
WordPress is the #1 Blog Publishing Platform and what we use for ALL of our local business websites. Their Content Management System is user friendly and the Search Engines absolutely LOVE WordPress.
WordPress accounts for approximately 60% Market Share of all CMSs while the next 4 (Joomla, Drupal, Blogger and Magento) combine for only around 20%!
After using 3 of the Most Popular Hosting Companies, the one I most recommend based on industry expert recommendations as well as personal experience:
If you’re looking for a Truly Done For You System, we have one for just $99/mo which includes:
- Additional Monthly Backups
- Monthly WordPress, Theme and Plugin Updates
- Fix any Maintenance Issues on websites we build
You really cannot go wrong with either of these options!!
Google Apps for Work is our recommended Email Provider. In addition to your Business Email Address you get all the following for just $5 per user per month! Click Here to Try it for Free
- Video and voice calls
- Integrated online calendars
- 30GB of online storage for file syncing and sharing
- Online text documents, spreadsheets and slides
- Easy to create project sites
- Security and admin controls
- 24/7 phone and email support
The Two BIGGEST Decisions you need to make that will determine your Success or Failure online are:
1. The Market You Select
2. The Keywords You Choose
The market you select needs to be something you are passionate about and (if money were a non-issue) would work for free.
That leaves the keywords you choose and this is where 95%+ of people go wrong.
This video shows you how the Google Planner Tool provides 4 of the 5 metrics you need to take into account when choosing your keywords.
The 5th metric (competition) is the tricky one and varies greatly by industry and geographic location.
We get calls every week from local business owners all over the US who would rather us help them uncover the gold nugget keywords than spend dozens of hours “climbing the wrong mountain”.
If that sounds like you as well, then drop us a line and we’ll put together a plan to help you outrank your competition for your industry’s best keywords so you get the sales and profits!
Otherwise, hope this video tutorial helped you better understand how to use Google’s Keyword Planner.
Other Cool Local SEO Resources
Watch Videos Faster on YouTube
Watch Videos Faster using VLC Media Player
Often attributed to Jim Rohn, you’ve probably heard the saying “Time is more valuable than money. You can get more money, but you cannot get more time.”
This tip is HUGE if you are always trying to fit more into a day!
Online marketing is moving at breakneck speed and will only go faster from here. It’s impossible to keep up with everything so you have to choose who to follow and where your time is best spent.
It’s likely the same in your industry.
YouTube Videos (like the ones above), Webinar Replays, etc can be extremely valuable resources for continuing education and staying in front of your competition.
This tip allows you to cut your time in half or watch twice as many videos in the same amount of time!!
Watch the video above, follow the steps and spend your “new found time” with your family, helping others or moving closer to reaching your business goals.