Most business owners go through a very similar thought process when searching for ways to increase Customers, Sales and Profits:
First, most automatically think of ways they can Market Offline, because this is the way Marketing and Sales has taken place for thousands and thousands of years.
However, somewhere in their thought process and/or conversations with Employees, other Business Owners, Friends, Family, etc, The Great Shift gets mentioned.
This is how it usually goes:
Trusted Friend: “Have you thought about online? I’ve heard that most people searching for a Local Service Based Business now search Online.”
Business Owner: “That has crossed my mind. But I don’t even know where to start.”
Trusted Friend: “Well, you need a Website.”
Business Owner: “I’ve been thinking about that. But where do I get one of those?”
Trusted Friend: “You have several options. I know a Website Designer/Developer or you can just get one through one of those Cheap Drag and Drop Companies.”
*****That’s Where the ‘Trusted Friend’ went wrong***** They meant well, but here’s why those 2 Options almost never work out well in Semi-Competitive to Competitive Niches:
A Website Designer/Developer will build your Website using whatever Coding Language they have been taught, taught themselves and enjoy the most regardless of what is most beneficial to you. You will almost Never hear the VERY IMPORTANT questions that someone building your website should be asking:
- “Why exactly do you need a Website”?
- “What will be the Purpose of your new Website?”
- What do you want your Website to do once it’s built?”
Same goes for the Drag and Drop and Domain Name Companies – they all miss out to varying degrees on what is most important to You – You Don’t Care what Coding Language your Website is Built in and to a degree what it looks like – at least not as much as what you DO CARE ABOUT – which is Increasing Your Customers, Sales and Profits.
What we tell all clients is, if you just need an online business card for people to get additional information about your company, the above Options are Perfectly Fine and you can get a Professional Looking Website for Cheap!
However, if you want your Website to be more of an Online Marketing Machine that Attracts and Converts Qualified Leads into Customers, Sales and Profits, then the Options above just won’t do – you Need an Online Marketer – someone or a company that understands your Niche, the Wants and Needs of your potential customers and how to Best Position your Brand Directly in Front of them when they are seeking to have that Want or Need Filled.
One Last VERY IMPORTANT TIP if you currently have an existing website that’s been around for any length of time and/or has some level of associated Trust to it – If considering a Redesign, Please Please Please get the company or individual you are thinking about using to provide an overview of the gameplan they have for your site’s transition. If it does not involve baseline reports for existing Pages and Links then RUN RUN RUN 😀