Trying to decide whether SEO or PPC is the best choice for your business? Well, that depends on your strategy. Are you a new business just getting started? Have you been around a while? Do you currently have a website? You need to be able to answer these and many more questions before jumping into just any online marketing strategy. Remember the old adage – Look Before You Leap? Same concept can be summed up here is just 3 points:
1. Get a good grasp on where your business currently is.
2. Visualize clearly what your business will look like when it’s extremely successful (decide if a short or long term strategy is best, how large you want your business to grow, what it will look and feel like once you get there, etc…)
3. Decide on the best route to get you from Point #1 to Point #2.
This is an oversimplified strategy, but you should get the point (pun intended).
****No two businesses will have the Exact same marketing strategy, because no two businesses are Exactly the same.****
That being said, here are some a good rules of thumb for Most businesses that are trying to decide whether SEO or PPC is their best option:
- Use some combination of Paid Search Engine Advertising along with Organic SEO. I know that sounds expensive, but again, you need to have a good grasp of where you currently are or what your industry is like (How much is your average sale?, how many people do you have to speak with or how many need to come to your site in order to make each sale?, how much do you make on each sale?, etc…) Once these numbers are determined and you’re confident that they’re fairly accurate, you can decide whether or not it makes sense to invest in PPC and/or SEO.
- PPC is typically a Short Term approach when you want to be found on the front page of search engines and you want to be found NOW! Your industry and geographic location can have a HUGE impact on how much you pay for PPC (Pay Per Click) or PPV (Pay Per View). There are Lots of choices that will greatly affect your search engine advertising performance such as: what keywords you use, how you use those keywords in your title and description tags, how well does your copy read, are you using buying words, how much do you bid, will your customer find what they’re looking for when they click on your ad, what is your Call To Action, etc…
- SEO (Search Engine Optimization) on the other hand is usually a better approach for businesses that want long term results. Sure, search engines algorithm changes can affect your sites positioning, but as long as you’re using honest (White Hat) optimization techniques, the majority of sites remain relatively steady through these daily adjustments. And almost forgot – Organic Listings are reported to get somewhere around 7 out of every 10 clicks compared to 25-30% for PPC.
Bottom line, SEO is the best option for some businesses, PPC will bring in more money for others, but most benefit from some combination of the two. If you need help deciding what your best online investment is, schedule your Free Consultation today and get online searchers purchasing from you instead of your competitors.